Inquiry vs. Advocacy

Inquiry vs. Advocacy

  Great paper from Brendan Keegan, Founder & Managing Partner of velocityHUB on Decisions to be Made and Difference of Opinions in boardroom environment. This article applies to many other meeting situations.  Here are 3 take aways: 1. A point of...
Marketing Navigation – Keeping Plans on Track

Marketing Navigation – Keeping Plans on Track

A few years back, I was invited by Ed Bradford to contribute some thoughts into his book called Marketing Navigation. The question was: “How do your Keep Plans on Track?” When assessing the performance on one firm against the goal stated above, I...